Illustrator, typographer and all-around rad lady Lauren Buzzetti isn't one to just wait for things to happen. She makes them happen with sheer creative will, fueled - presumably - by a magical blend of hard work, tenacity and a natural resistance to inertia. We've worked with Lauren on varying prints and projects over the past couple of years and absolutely love her talent and magnetic spirit. You can see her handiwork on our "Manners Cost Nothing" and "Never Give Up" prints.
Even though she's got her own thing going on times ten, we get to see Lauren almost every month when she comes in to our store to refresh our chalkboard with our latest quote inspiration. Without further ado, meet the lovely Lauren.
How did you first get involved in your craft and what advice can you give to other makers out there?
"As cheesy as this sounds, I kind of just ended up here. That’s not to say that I haven’t hustled or put in the hard work. In all honesty, I never thought I would be an artist. I have always been creative; I grew up constantly creating messes and half finished projects (sorry mom). I never really saw myself as an artist though, even when I started getting more jobs and opportunities. I just felt like that crafty kid who you could give $20 to create a menu board or your wedding invitations. I didn’t value my art and therefor no one else did either."
"Luckily, I have had really incredible mentors and friends in my life who have helped me realize that being proud of your work isn’t a bad thing. Having no ownership or value in your craft can be just as ugly and detrimental as being egotistical or boastful so now I constantly strive for that balance of humility and confidence that I admire in other artists and friends."
Where do you find your inspiration?
"I have a slight obsession with vintage postcards. I have a substantial collection in a box by my desk that I rifle through for inspiration for fonts and color schemes. Some of them are blank on the back, but my favorite ones are used and have beautiful hand written letters to loved ones. It’s just a photo or drawing with a few words on the back but I love how intentional a postcard is. They’re just so simple and heartfelt. - Oh, and also, coconut La Croix. It keeps me going all day long."
What are some of your favorite moments while making your craft?
"Sometimes I will get these moments where I am just so completely engulfed in what I am doing that I forget about everything else around me. With that being said, if you ever find me dancing on a stool while doing the chalkboards at Schoolhouse, I am not surprised. It is only because I am so wrapped up in my own little world, that I have totally forgotten that everyone can see me. A little embarrassing once I’ve remembered, but also so freeing. It’s those carefree moments that I crave."
Our most recent season was focused around the theme of "chasing the light," where do you find the light and what do you let go of in order to keep the light in?
"I find light in people. Surrounding myself with other creatives always sparks something in me. I am so driven by watching the people I love and respect. These people in my life are so creative and inspiring that I can’t help but be inspired to be a better artist. It also helps to remind me that being able to do art is a blessing not a burden. Sometimes I get to the place where I convince myself that I don't even like creating. Like it’s some terrible thing that I have been forced into when in all reality, there’s nothing else I’d rather do. How is it that we can trick ourselves into thinking that what we are passionate about is actually a hardship? I think the key is to find a community of talented, good, honest people and let that drive you to be better, not just in your art, but in your outlook."
So what's next for you? Any projects on the horizon?
"The past few months have been quite busy for me. I am a co-owner of an online shop called Panther Co. that sells and produces all American made goods. In addition to the store, we are also opening an artisan workspace at the end of the month where myself, my business partners and several other creative businesses will do our production. It is such a fun environment to be a part of because it’s constantly buzzing with creativity and life."
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