Behind the Scenes: Holiday 2014

Category: All Category: Inspiration

In the retail world, preparation for the holidays happens early. You'd think it would be hard to get in the holiday spirit before Fall arrives, but it's amazing what a little holiday music and red and green frosted cookies will do to your soul. This year, we shot all of our holiday collages, gift guides, and festive scenes in our beloved factory building.

We enlisted the help of our talented in-house stylists, and they carefully pieced together a handful of inspiring gift ideas. These curated collages are no easy feat - they take vision, great products, and the perfect mix of texture, pattern, and color.

And just when we think we have THE shot, there's usually a little more tweaking that must be done. A prized photo takes time and patience, but the end result is absolutely worth it.

As you can imagine, these shots would be nothing without lots and lots and lots of props. Interesting pieces and vintage items are an important part of our brand, and we're constantly collecting trinkets that speak to us.

And what's left after all the cookies have been eaten and the wrapping paper has been tucked away until we're ready to launch our holiday line? One crooked tree, just waiting patiently for Christmas to arrive!

Click here to see our latest holiday collection.


Related Posts

  • Schoolhouse Art Studio: Rachel Walter
    Schoolhouse Art Studio: Rachel Walter

    Painter and interstellar aficionado Rachel Walter was raised underneath the vast Texas sky and has never stopped gazing up in awe at the beauty of the night's stars. As a new addition to our Schoolhouse Art Studio, Walter's series of paintings are...

  • Schoolhouse Faces: Meet Phillip, Trade Specialist
    Schoolhouse Faces: Meet Phillip, Trade Specialist

    In our latest installment of Schoolhouse Faces, the spotlight is on Phillip Villegas, our trade specialist. Charismatic, hospitable, and oh-so knowledgable, Phillip spends his days working with Schoolhouse's trade clients. Big or small, near or fa...

  • Schoolhouse Spaces: Bespoke Letterpress & The Press Shop Café
    Schoolhouse Spaces: Bespoke Letterpress & The Press Shop Café

    One of the many delights of working at Schoolhouse Electric is seeing small businesses build dream spaces. It's especially memorable when these spaces are on the other side of the globe. When we spotted Bespoke Letterpress, an extraordinary letter...



Older Post Newer Post